Though this article
speaks about it on a different context, the loud message is mobile apps are on
a saturation path with more than 2 million apps on the Apple and Google stores
each. There are too many confusing choices and app loyalty is no more possible
unless the app is enabling/serving a solid business on the field (like Amazon
or facebook). That tells me we should never attempt to develop a mobile app
unless we have a pioneering idea (which is very difficult after ~ 4M apps) or
we own a sound non-IT business. Hoping to build a software platform that will
be used by businesses themselves may be too much of a wishful thinking (Ex. a
generic taxi app that could be used by many logistics companies and pay a fee
for usage every time)
So what’s the
alternative? Use web technologies to bring about an app-like experience. Don’t
force the users to download your app, but let them see your offerings without
app install rigors by giving the same experience in the browser. If the
concept/experience is good, people would find it through google and use it
since they don’t need to install anything. And this model is a good old one
with 20 years of successful existence
