It's a constant struggle for
the managers from non-financial backgrounds to come to terms with various
financial statements and measures and gaining insights from them. Needless to
mention, I am one among that :).
Recently I came across a small
pocket size finance book released by the Harvard
Business School (HBS). Still it was not easy for me, but one chapter that
attracted me endlessly was the chapter about important financial metrics. I
have given the same in the way I understood them. Hope it will be useful for
you as well. Good thing about these metrics is almost all of these are
collected from the 3 mandatory financial statements only (Balance Sheet, Income
Statement and Cash Flow Statement)
Profitability Ratios
Gross Profit Margin: This ratio tells you how
profitable your goods/services are. Gross Profit includes only the direct costs
like raw material and direct labour. It doesn't include any indirect cost like
administrative costs or overhead business managers' cost. If you are doing a
project, you need to include only the cost of the members who directly
contribute to the project. It ignores the company overheads. Good Indian IT service companies
are operating at 60~65% gross margin
Gross Profit =
Total Revenue-Cost of Goods Sold(COGS)
Gross Profit
Margin = Gross Profit/Total Revenue
Operating Margin:
This ratio tell you how profitable your goods and services are after taking
your operating overheads into account. This is an important metric that gives
you an idea of the overheads the company is suffering.
Operating Margin =
Operating Profit/Total Revenue
Net Profit Margin: This is a most widely followed
metric by the industry. You can compare your net margin with your industry's
net margin to compare your company with that of your competitors. This ratio
tells you how profitable your goods and services are after considering the
operating overheads, depreciation, interest, tax etc. (basically all the cost
overheads either direct or indirect). Good Indian IT service companies are
operating at 20~22% net margin
Net Profit Margin
= Net Profit/Total Revenue
Return on Assets (ROA):
This measure tells you how the company is best utilizing its current assets
RoA = Net
Profit/Total Current Assets
Return on Equity(ROE): It tells you how the company is
best utilizing the owner's or shareholder's equity investments in the company.
Basically how much value the company is creating for the shareholders
RoE = Net
Profit/Total Equity
Operating Ratios
Days Receivables:
This metric tells the average number of days the company takes to receive the
money it owed from the external entities like customers. It is assumed that a
company that collects the receivables quickly will NOT have many operating
capital shortages
Days Payables:
This measure tells you the average number of days a company takes to pay its
suppliers. It is assumed that a company that takes more days to pay will have
that much operating capital for that duration
Days Inventory:
It tells you how long it takes for the company to sell the finished goods
inventory kept in the warehouses etc.
Liquidity Ratios
Banker's Ratio/Current Ratio: This
measure gives an indication to your lenders (like banks) whether the lender can
give loans to your company with confidence. It's a very simple arithmetic, if
you have more assets (properties or
collaterals), then lenders will easily give you loans because loan recovery is
not a problem
Banker's Ratio =
Total Current Assets/Total Current Liabilities
Quick Ratio:
It's is something similar to the Banker's ratio, but discounts the assets that
cannot be easily liquidated. Here the assets mainly discounted are your unsold
inventory because it is assumed that the unsold inventory cannot be liquidated
quickly
Quick Ratio =
(Total Current Assets - Total Inventory) /Total Current Liabilities
Leverage Ratios
Here leveraging means how you are
leveraging your loans to create value for the company
Interest Coverage (IC):
This measure tells you how much your company makes (your operating profit) more
than the interest payables. Operating
profits are called 'Earnings Before Interest and Tax (EBIT)' also
IC = Operating
Profit/Interest Expenses
Debt-to-Equity Ratio (DE):
This measure gives you an idea about how the company uses loans against owner's
equity. I believe this ratio should be as small as possible which means you are
funding your operations mostly from owner's equity and not leading the company
to big debt trap
DE = Total Current
Liabilities/Owner's Equity
Others
Earning Per Share (EPS):
This measure gives you an indication of how much value the company has
generated for the stakeholders for each unit of the shares held by them
EPS= Net
Profit/Total Number of Outstanding Shares
P/E Ratio:
This measure is very popular in the stock markets. It tells whether the share
price of a company is high or low against the company's operating performance.
P/E = Current
Price of the Share/Total EPS in the Last 12 Months
